The Meteor Press Ball in the Strand Hotel on Saturday night was an enjoyable evening. Applebox Media had the pleasure of sharing a table with Southern Advertising . The night was in aid of Barnardos, with participants and sponsors giving generously to the chosen charity.
Meteor Press Ball 2010
Posted: September 27, 2010 in mediaTags: apple bites, applebox media, limerick, simon mcguire, Strand, Vera knowles
Another Scene in the Can for Scumbag Millionaire
Posted: September 25, 2010 in FilmTags: applebox media, Francis Ryan, limerick, scumbag millionaire, Sean Flynn, simon mcguire
Last week saw Applebox Media film another scene for the short film Scumbag Millionaire starring Francis Ryan. This scene was filmed on location at the Carpark on Lower Gearldgriffin Street, in Limerick. Penned by Francis and yours truly, the story tells of one mans struggle to get to the top of a gang but quickly realises that its getting out is the goal when alot of money comes into play.
In this scene Francis is met by his friend Will, played by Sean Flynn, who provides him with transport to get around and to avoid being seen.
This production is due to be complete by January 2011.
An oral hearing into plans for a major redevelopment of RTE’s Donnybrook campus has heard that the realisation of ‘Project 2025’ is necessary if the national broadcaster is to meet the demands of the digital and high-definition age.
Under the proposal, all of RTÉ’s services would be housed in one purpose-built complex, which would include five new TV studios and a public plaza.
(taken from RTE website)
http://www.rte.ie/news/2010/0920/rte.html
Apple Bites Episode 18th Sept 2010
Posted: September 18, 2010 in mediaTags: Adare, apple bites, applebox media, Brad Pitt Light, GAA, Garda Award, henry martin, limerick
This week’s Apple Bites features Author Henry Martin, Adare is named Limerick County’s Tidiest Town.
Limerick’s Community Policing Unit receive an award at the People of the Year Awards, and the Brad Pitt Light Orchestra release their new album.
Media Composer 5
Posted: September 16, 2010 in mediaTags: avid, L.I.T., Limerick Institute Of Technology, media composer 5
Hi all, Well just back lecturing at LIT and low and behold we have Avid Media Composer 5 installed on all the suites. We have been running tests today to see if the intergration works with the Avid Unity server and so far there have been only a few small path issues which have been sorted.
The interface is pretty much the same folks, Avid is a bit like Porsche in that they tend to leave the look of the product the same but only tweak the performance and price as it suits them.
With the positioning of the tools on the left of the timeline and a few graphical changes MC5 seems to have pretty much the same build performance as its previous version.
MC5 does have a few new tricks however… this is taken from the http://www.avid.com website. It make interesting reading. Enjoy.
- Directly access and edit RED files through AMA, without transcoding (images are scaled to HD frame size)
- Work natively with QuickTime video formats, including Apple ProRes and H.264
- Edit video and audio by dragging and dropping elements in the timeline
- Keep high-end finishing projects in-house and gain great color precision with HD-RGB support (including dual-link I/O support with Nitris DX systems)
- Monitor video externally with support for the Matrox MXO2 Mini
- Mix and match frame sizes and aspect ratios — in addition to formats, frame rates, and resolutions — in the same timeline
- Take a break during long renders and have your system email you when the job’s done
- Import AVCHD files directly from cameras and other devices
- Capture to and edit XDCAM HD and DVC PRO HD formats from baseband without additional hardware
- Access low-res XDCAM proxies for offline work, with full-quality audio
- Import text-based ancillary data and embed it in the video signal with the new “Data Track” and SMPTE 436M support using Nitris DX- and Mojo DX-based systems
- View stereo audio tracks as single channels in the timeline for easier handling
- Create high-quality sounds and mixes with support for RTAS audio processing plug-ins
- Natively access and edit 4:2:2 MPEG-2 media from the new Canon cameras using AMA
You can read about these new features in more detail here:
http://www.avid.com/US/products/Media-Composer-Software/features
Sony have announced the uping of the speed of their SxS Cards. See this link for more details.
http://www.sony.co.uk/biz/content/id/1237479154347/section/ibc2008-press-releases
Video Production Night Course @ LIT
Posted: September 12, 2010 in mediaTags: limerick, LIT, Video Production
This course offers an introduction to basic video production, including camera operation, audio recording, directing, producing and post-production techniques, including editing and effect creation.
Students will learn how to create a professional short documentary and explore the theory of video production by analysing a variety of television programmes.
Having successfully completed this programme, the learner will have an understanding of:
1. Video and Audio mediums.
2. Television styles and formats.
3. Camera operation.
4. Shooting techniques.
5. Directing talent and crew.
6. Video Lighting including 3-point setup.
7. Recording sound for video, working with the camera or recording separately, recording wild track or ambient sound.
8. Editing operation including introduction to Avid Media Composer or Adobe Premier.
9. Post-production effects and outputting to numerous mediums such as TV, DVD, Websites, Mobile Devices, etc.
Introduction to Video and Audio mediums; Television styles and formats; Camera Operation; Shooting techniques 1: camera operation; framing; rules of third; mise-en-shot & mise-en-scence; Shooting techniques 2: composition, white balance, lenses, focus, camera movement; Directing talent and crew; Video Lighting including: 3-point setups; Recording sound for video, working with the camera or recording separately, recording wild track or ambient sound; Editing operation including introduction to Avid Media Composer (Broadcast Industry Standard) or Adobe Premiere; Editing theory and styles; Post-production effects and outputting to Numerous mediums such as TV, DVD, Websites, Mobile Devices etc.
There are no formal entry requirements to take this module, however this is not an introductory level modules and some familiarity with the area as well as a level of independent study would be expected for successful completion.
Contact: Simon McGuire
Tel: 061 208802 (ext 445)
Email: simon.mcguire@lit.ie
Scumbag Millionaire Short
Posted: September 11, 2010 in mediaTags: Francis Ryan, nigel mercier, scumbag millionaire, simon mcguire, Zeb moore
Shooting continues again today on the short, ‘Scumbag Millionaire’ starring Francis Ryan, Zeb Moore and Nigel Mercier.
The story tells of Danny, a criminal gang member, who is trying to move up the ladder only to find his own gang turning on him. With the sudden win of the Lotto, his gang become interested in him again however a rival gang have also got plans for Danny and what he holds dear to him.
Update to follow…













