Film CEL


Concept Proposal (Subject to change)

Creative Technologies, Department of Creative Design – LSAD

January 2020

FILM CEL – Film Craftsmanship, Excellence and Learning

  1. About FILM CEL

Film CEL, (Film Craftsmanship, Excellence and Learning) is designed  to make a significant contribution to enhancing the student learning experience on the Creative Technology Programmes at LSAD, LIT. It will be a new feature of the institution that will introduce like-minded academic and professional staff and students, who want to work together and drive forward improvements and innovation in film making practice and learning. Film CEL will provide an opportunity for future focus, interpretation and proactive approaches in film and media craftsmanship through under and post-graduate programmes, research, flexible learning and practice.

It will be a means to raising both the student and institution profiles by fusing research, professional practice and knowledge exchange activity into real-world learning experiences and will be recognised as a focal point for innovation and high-quality educational development in film and broadcast industry practice.

  1. Our goals
  • Develop and support collaborative communities to inspire excellence in Film learning practice across LSAD, LIT, the Mid-West region and onto the national stage.
  • Support an innovative and creative environment, working with LIT to create an ideal learning infrastructure.
  • Build strong procedures for sharing good educational practice.
  • Inspire film studies exploration and innovation in both theory and practice.
  • Add value to existing pedagogical practice by means of exploratory craftsmanship.
  • Harness energy and provide leadership that inspires excellence in film making and learning while working with industry professionals.
  1. Our Research

It would be envisaged that Film CEL would conduct and contribute to research across a wide range of topics relating to film and broadcast education, the student experience and learning opportunities. Our research can broadly be categorised into three themes: technology-enhanced learning and digital engagement; work-based learning and employability; and student engagement with peer-assisted learning (PAL).

3rd level Institutions are increasingly being expected to demonstrate their commitment to the employability agenda, particularly how student engagement in employment-related activities is recognised and verified. The employability of our graduates is something LIT has always focused on, and an area which Film CEL will concentrate efforts on improving through innovative research methods and practice.

  1. Online and Blended Learning Delivery

Ultimately, a post graduate programme (level 9) will be developed using blended learning delivery methods in the form of both online delivery, research as well as residential days (2) on campus. Using a forum platform such as Moodle (or and newly designed in-house database) digital lectures, in the form of Audio/Video podcasts, will be posted to students and assessments will be submitted via online delivery methods.


Masters Online Programme

  • 1 academic year Sept – May
  • Lectures delivers via Moodle in the form of mp3s, pdfs, video blogs.
  • Student interactions via Moodle discussion forums, Moodle assessments.
  • Main assessments – research papers for learning, methodology, literature reviews, practical field work and final delivery.
  • Residential Days x 2 or 3 sessions. 9-6pm guest lecturers, presentations, Tutorials with supervisors. Proposed dates – Reading weeks for LIT ( Oct and Feb)
  • Assignment submissions x3 Dec, March, May.

Further post-graduate programmes will be developed with additional resources and funding.

There is also scope for an apprenticeship programme which could be developed with broadcast, film and music industries. Further communication channels with Troy Studios and broadcasters will be vital for Film CEL in the future as well as establishing new ties to the national broadcasters, Screen Skills Ireland and Screen Ireland (Fis Éireann).

  1. Resources and Assets

By gathering the current assets and resources from the Creative Technologies Programmes (Creative Broadcast & Film Production; and Music Technology & Production), Film CEL will utilize the knowledge base of available academic staff, equipment and the facilities based at Block 15, Moylish to create research pathways for future graduates.
However in order to continue, additional resources will be required and must be put in place by the institution in order to maintain the centre beyond the first twelve months.

  1. Flexible Learning

Film CEL will be in the position to design and deliver several short courses based on the requirements of the Film and Broadcast Industries in Ireland and UK.

Proposed short courses may include:

  • Introduction to TV Production
  • Introduction to Making Short Film
  • Avid Media Composer Editing
  • DaVinci Resolve Editing
  • Adobe Premiere Editing
  • Introduction to Sound for TV & Film
  1. Film CEL Conference (1 day)

Once the post-graduate programme is setup, the introduction of a one-day conference by Film CEL will also be established. This conference will look to invite like-minded academic and professionals from the region and country to submit abstracts for presentation slots between guest keynote speakers and panel discussions.

Each year the conference will focus on an industry sector topic or theme bringing together a network of researchers, educators and practitioners working across all aspects of media education, media and digital literacy and media / technology practice.

Industry support will be sought after to help fund the conference and there could be an option to host offsite at other venues, both industry and or academic, in the future.

  1. In-House Production Unit

Film CEL will also have a structure of practice for undergraduates in the form of an In-House Production Unit (IPU). This production section will be run jointly between academic staff and students of each cohort. The goals of the IPU are to provide video productions and other promotional content for LIT and where appropriate, external companies (which would require payment or appropriate renumeration). Students working on an IPU production would be assessed by the lecturer and continuous assessment could also be applied during the academic year. The aim of this IPU is to promote professional craftsmanship culture within the discipline with the students while also providing opportunities for course work and skills to be demonstrated while meeting learning outcomes for various modules within the Creative Technologies programmes. As staff members would also be required to work with students, lecture times and lab work could be re-adjusted so as to reduce traditional workloads.


Film CEL will be designed by the academic staff of the Creative Technologies programmes at LSAD. It is hoped that this research group will support both current postgraduates, undergraduates as well as new and will also help towards the requirements LIT has imposed on itself for Technological University status in its strategic plan. Focus should be on research on film-making practice/workflows/innovation and craftsmanship, which in turn will inform teaching and learning. The goal should be to build a film-making community around LIT with an educational centre for film-making in the mid-west. This will allow students to have a more immersive and exciting educational experience and better prepare them for the challenges of the industry they are entering into.


Simon McGuire M.A.CEMP, B.A.

Member of Irish Screen Editors Guild

Lecturer, B.Sc Creative Broadcast & Film Production,

Department of Creative Design, LSAD.

Office: 15B07

Limerick Institute of Technology,

Moylish Campus, Limerick, Ireland. V94 EC5T

T: 061 293445


Twitter: @vteditor   @creativefilmLIT     @film_cel

Ed.D Researcher, Bournemouth University, UK.