Sony tackles A.I. with new Authenticity Solution

Posted: November 4, 2025 in Cameras, Technology
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Sony Electronics has expanded its camera authenticity technology to support video content verification, marking a significant industry first in the fight against AI-generated fake content. The C2PA-compliant solution is now available for five Sony cameras, with four additional models scheduled for support by 2026.

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We can bet that other industry equipment suppliers as well as NLE providers will also follow suit, however with the likes of Adobe embracing A.I. this may prove difficult.

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